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 On February 23, 1952, in the city of Punto Fijo, Estado Falcon, in Venezuela, William was born to his parents of Cuban origin.  Still in infancy, the family moved back to Cuba and settled in the Municipal area of Guanabacoa, Province of Havana, where the Afro-Cuban culture predominates to this day.  He grew up influenced by the rhythms of that region and began to show increased interest in the percussion family of instruments such as Congas, and “bata”drums, etc. 
At the age of 12, he was formally admitted in the Music Conservatory “Guillermo Tomas of Guanabacoa” where he studied Classical Guitar, Music Reading and Theory, Harmony, Choir, and Music History.  After graduation, he interned in the Music Conservatory “Amadeo Roldan of  Habana” where he studied more advanced Music courses.  He participated in various music groups within the school, and also took part in the Modern Music Orchestra of Guanabacoa, “La Orquesta de Musica Moderna de Guanabacoa”.  At 16 years of age, he made it into the “Pacho Alonso” Orchestra, but by far, the most successful moment in Cuba was when he became one of the founding members of the World-Renown Orchestra “Los Van Van”, together with a group of talented musicians under the direction of Juan Formell.
In May of 1970, on the first tour with the Van Van Orchestra outside the island, William sought Political Exile while in Paris, France.  He had shared the stage with such legendary artists such as Michel Legrand, Charles Aznavour, Jean Ferrat, and the unforgettable Josephine Baker.  He remained in Paris until finally by the end of 1970 was able come to the United States. He quickly began working with Music groups, such as “Las Estrellas de Fajardo”, Willie Chirino, The Happy Boys, “La Orquesta de Luis Santi”, and with Maestro Julio Gutierrez, Pepe Delgado, Osvaldo Farre, Rene Touzet, Carlos Oliva and many more.
He kept studying, and took courses in Arrangements and Orchestration, initially with Maestro Toly Ramirez from Chile.  He also took courses by mail of “Jazz Ensemble” with The Berkley School of Music in Boston, and “Arranging Concepts” with the Dick Grove School of Music in Los Angeles.  He also learned “Traditional Harmony” and “Musical Composition and Harmony” from books and material of well-known German Conductor Paul Hindemith, “Sounds and Scores” from Henry Mancini, and “Contemporary Arranging” from Don Sebesky.
In 1974, He recorded his first LP with his own Orchestra “La Onda Nueva”, the new wave.  In 1979, he became a Music Director for Peer International, and later worked with Colombia Broadcasting Systems (CBS), in the Music Manuscripts Department for sheet-music book publications.  He has produced many Music Themes for Television Shows, music for all kinds of Publicity Campaigns, countless Commercial Jingles, Station ID’s, TV Station News themes, and Documentaries, one of which was awarded an Emmy.
In the early 1980’s, William was Music Director for many artist including, El Puma- Jose Luis Rodriguez, Nelson Ned, Olga Guillot, Celia Cruz, La Lupe, Angela Carrasco, Claudia de Colombia, Rolando La Serie, Basilio, Susy Leman, Yolandita Monge, Braulio, Lolita de la Colina, Juan Secada, Lucho Gatica, and worked with Gloria Estefan and The Miami Sound Machine, and many more.  He Directed the OTI National Festivals in the United States, and was the only Director that for two consecutive years directed the International OTI Festival, in which more than 24 countries participated. He also remembers with pride that he was one of the first Hispanic Music Directors to direct an Orchestra at the White House in a Gala during the Presidency of Ronald Reagan.
It is estimated that in his enduring music career, William has made more than 8,000 music arrangements, has directed more than 600 shows in Concert Halls, Theaters, and Night Clubs in 18 Countries, and has Directed Special Programs in Spanish Language Television such as, “El Premio Lo Nuestro”, “Nuestra Belleza Latina”, “Premios TV y Novela” and others.
With much pride, William remembers directing the Tele-Marathons for the League against Cancer, “La Liga Contra El Cancer” in Miami, FL for 22 years.
However, without a doubt, his career took a different course in 1986 when he met Mario Kreutzberger, also known as “Don Francisco”.  This is when the idea for the show “Sabado Gigante” was discussed, and it would bring a new concept for entertainment in Spanish language television in the United States.  For any Music Director, it would pose a challenge to direct an orchestra in a weekly program that would run 4 hours, Saturday evenings and occasionally be aired live, especially when the host loved to improvise.  The rest is history; in total, William directed 1,532 shows for Sabado Gigante during 30 years, where along with the host, never missed a day of work.
After so many years working in the secular market, He is now devoted to making music for the Lord.  Born and raised in the heart of a Christian home, William always had the dream to honor God with his talent.  In 2018 he produced his first Christian album, Think On These Things along with his wife, Christian Singer/Songwriter Sandy Sanchez.
He enjoys life with his wife and their three children and continues making history bringing to the audience what he considers to be the most beautiful and sublime of all the arts: Music!